Brand Strategist & Marketing Lead

Brand Creation & Identity Development

I crafted Collant’s brand from the ground up—establishing its voice, aesthetic, and mission. From logo concept to tone of voice, I shaped a premium identity that reflects comfort, class, and environmental consciousness.


Business Planning & Strategic Thinking

I authored a comprehensive business plan outlining company structure, market positioning, financial forecasting, competitive analysis, and go-to-market strategy—demonstrating my understanding of how to turn vision into scalable business.


Marketing Strategy & Community Building

I developed a multifaceted marketing strategy including social media, influencer partnerships, and a pop-up store rollout in NYC. I also conceptualized the “Collant Girls” community—positioning the brand within lifestyle and exclusivity.


Trend Analysis & Consumer Insights

Using market research, I identified gaps in the shapewear and sustainable luxury space and targeted niche consumers who value both fashion and ethics. My segmentation included psychographics, technographics, and geographic profiles.


Creative Direction & Product Development

I oversaw product vision—from materials (biodegradable wool) to packaging and customization options—ensuring each element aligned with the brand’s values and market demands.


Operational Planning & Logistics

I designed a production and distribution model that included ethically sourced wool from Italy and manufacturing in Milan, with worldwide shipping and seasonal pop-up retail.