Creative Director, Stylist & Visual Editor

This conceptual campaign explores the playful intimacy of getting ready—a celebration of the moments before the night begins. Inspired by retro pop art and modern editorial energy, the project emphasizes the joy, chaos, and confidence found in private rituals of beauty and self-expression.

I led every stage of this campaign, showcasing a wide range of creative and technical skills:

Skills Demonstrated:
Creative Direction
I developed the core concept—*“The fun of getting ready is better than going out”—*and translated it into a bold, visual narrative. From posing to mood to atmosphere, every decision was intentional to reflect the campaign’s story.
Styling & Wardrobe Curation
I styled each look with balance and contrast in mind—mixing textures (plush, faux fur, sequins) and layering vintage glamor with playful accessories to channel both opulence and humor.
Color Theory & Visual Language
I applied strategic color choices, from the green tights against a pink backdrop to the classic Gucci loafers with fur trim, using color blocking to draw the viewer in and emphasize the editorial’s mood.
Photography Art Direction
Oversaw set styling and composition, ensuring the models’ body language, props (like the telephone), and facial expressions contributed to the whimsical, feminine narrative.
Editing & Graphic Design (Adobe Suite)
Executed post-production using Adobe Photoshop, including retouching, color grading, layout composition, and typography (speech bubbles and logo treatment), blending high-fashion aesthetic with a playful, comic-book feel.